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Surfing the Technology Wave

The Feminine and Technology

The feminine uses technology to achieve more. The latest tools are the means to an end rather than an end in themselves. They are there to master complexity.

The Digital Age

With the lockdown for COVID-19, the last inhabitant of the civilized world has also arrived in the digital age. The classroom also went digital. I have seen children at an early age using their smartphones as babysitters in every corner of the African bush.

Even though computers, power cables, and routers are material goods and products, the infrastructure, the information that is processed on computers, and the generated data and algorithms that are transported as bits and bytes across the system is what defines the digital age.

Technology as a Tool

In the industrial age, the rapid reproduction of material goods, such as steam engines, tractors for agriculture, and trucks for transporting goods, led us to an easier life. Women can also drive trucks and excavators. This makes a truck a tool to provide us with a better quality of life. It transports a letter much faster than a stagecoach or a courier on horseback.

Digital products and services are non-material tools to improve our quality of life. The message that traveled for days on horseback only takes a fraction of a second to be sent via email. Digital products are tools, like the stone wedge once was for the Neanderthal, to fulfill our destiny. If we focus on our dreams and heart’s desires as a contribution to life, then any technically better tool we can use is fine with us. Wow, that makes the fear of technology go away. Technology is not an end in itself, but a means to an end. Purpose. What matters is our meaning and purpose in life, our destiny.

Mastering Technology

Once you understand this, technology is no longer a threat. Life flows and with it the technology of our civilization develops from the hand ax to the self-driving automobile.

Suddenly everyone can attend meetings and study online, not too early and not too late. I call this “surfing the technology wave.” As a surfer on the ocean you know that the next wave is definitely coming. If you get on the board too late, the wave is over. If too early, the energy is wasted. Just right, jumping on the crest of the wave, that’s the art of surfing. It’s the same with technology.

Here’s how you can use feminine principles to master the complexities of our time:

  • Formulate a vision that excites you and implement it with a product or service.
  • Offer a benefit to your customer that is independent of technology.
  • Always use only the minimum amount of technology you need.
  • Subordinate the technology to the product goals.


Technology is a powerful tool, but it is important to use it wisely. By focusing on our dreams and heart’s desires, we can use technology to create a better world for ourselves and others.